adaline's story


adaline® was founded in early '18 after simply being tired of seeing the same basic prints on practically every swaddle. And when they were different, they were so expensive. So, we set out to fill the gap between basic and overly priced brands

Less is more, aesthetically I love the idea of simplicity. That's something I really wanted to implement with adaline®

We needed that fluffy, silky soft texture we've all grown to love to wrap our littles in - while still keeping great prices. This was challenging but thankfully, with the right team, we're able to get our hands on the softest material on the market without having to overprice anyone

This is why we're able to keep such great prices while still using the highest quality fabrics. Check out what makes adaline swaddles® so soft