Elly Lu

Hello! Thank you for stopping by our page. Our business is family owned and operated. We are sisters-in-law working together with our husbands (who happen to be twin brothers) to bring you adorable eco-friendly stuffed toys. 

In the past, we searched for similar products for our own children and could not find what we were looking for. So we decided to create a line of whimsical toys to fill that void. 

Our company is devoted to creating the highest quality product out of the safest materials. Our goal is to make organic products, sold at an accessible price, while also normalizing social and sustainable consumerism. 

We are passionate about giving back and have decided to partner with several different charities and non-profits from around the globe. Each toy corresponds to a unique cause which we donate $1 per item sold to. To find out more please visit the "Where We Give" page. 

Our designs are inspired by the coastal towns we have lived in: Kailua-Kona, Hawaii; Oxnard, California; and Anchorage, Alaska. 

Between the 4 of us we have three daughters who are the inspiration for our business and business name- This is Ella (El) Lydia (Ly) and Lucy (Lu):