Rookie Humans


The inspiration behind our brand

Every parent knows there is nothing more adorable than a sleeping baby. As a mom of two, I have found myself countless times silently admiring the beauty of those moments. I have taken thousands of pictures of my babies lying in their cribs, and my crib sheets have become backdrops to so many wonderful memories.

This led me to wonder: Why aren’t crib sheets designed in a more imaginative way? In a way that looks as magical and sweet as the moment feels?

This is the inspiration behind Rookie Humans, a desire to help parents capture the magic of these fleeting moments with our tiny babes. Because next thing you know, they’ll be in a twin bed, and if you’re anything like me, you might get a little choked up.